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Olivia Meyrick's avatar

Very interesting - thanks, Rob.

Your message reminds me of the story (not proven) about Ernest Shackleton posting an ad looking for crew for his South Pole expedition:

“Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.”

It was one way of getting the right people on the bus!

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